Martin Ryter Shoots People

World Famous For A Reason •

Portrait Photography
Photographing a person's face, a great portrait expresses a facet of the subject's character. To make great portraits students learn the psychology of working with a portrait subject both in the studio and out of it. Instructors discuss gesture, composition, supporting elements, and color harmony. The subject matter and assignments in this class include photographing people of all ages and genders.
Stock Photography
Photographers can license their work to agencies that in turn market those images to advertisers and publishers. We explain the expanding business of Stock Photography. Students learn about the processes and protocols of shooting for stock and submitting work to agencies. Instructors discuss shooting to layout, file formats, metadata, and copyright issues, as well as the distinctions between royalty-free and rights managed images.
Portfolio Preparation
The strength of a professional photographer's portfolio is what lands them jobs. We focus on the development of the student's basic portfolio. The student is encouraged to explore his or her own personal style and learn to develop a clear and consistent message in their work. Instructors discuss the mechanics of crafting the portfolio; including editing, image flow, cropping, and layout, as well as final presentation options. We cover the final display of your portfolio, should it be online or a hardcopy or both.
Self Promotion
Promotion strategies coupled with the creative process of design are essential for development and success in the marketplace. We include concept development, clarification of self/business image, differentiation of "look", and the importance of consistent communication. Branding, persuasion, and human perception will also be discussed. Students will be introduced to online directories and sourcebooks as well as entering contests. Students will learn how to create a self-promotion piece and develop a personal strategy or visual identity for their business.
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